Adpunch

“Everybody is against everybody. Somebody has to be for them” – this is the most outstanding catch line describing the International Human Rights’ watchdog organization – Amnesty International. What catches the eye more than the message is the artwork where people from different community, race and culture spanning across the six continents, (leaving of course, the seventh Antarctica as lack of human habitation has made it the only peaceful corner on earth) are pitted against each other. Where art meets words, no message can be more powerful than the one portrayed in this advertisement.

via:I beieve in adv

The skill of ball juggling is simpler than applying thought to creatives, is it? Umbro’s Keepy-Uppy ad set in the urinal reeks of wayward ideas and a lethargic attempt at blending hilarity with creative appeal. If you feel the ad is ‘different’, we take exception to that. Old wine in a new bottle (er...urinal) sounds more appropriate. A brief for those who prefer to be spoon-fed. The ad talks about Umbro’s 5-a-side Keepy Uppy (ball juggling) tournament. One would rather waste aeons (not seconds) than sitting through the torture of leaky ‘urinal’ ideas. Yuck!

Via:Adsoftheworld

Lynx jetby ulfablablaWhen did air travel get so raunchy? An exception, perhaps, in the case of Lynxjet, which has, without a shred of doubt, set our pulses-racing. Despite the outrageous skin-show - a fantasy representation of comfort at its ‘libido’ - one doesn’t cease to marvel at the surgical precision with which the creative cuts through layers of skin to push your testosterone to orgasmic levels. Stewardesses ensuring that you stay comfortable, to the point of giving you ‘what you really want’, is a temptation that even the devil wouldn’t resist. Skin sells.....even in the stratosphere.

We have adverts on cola bottles (iLove magazine), on conveyor belts in a grocery store and even a peephole concept by Papa John’s pizzas. However, ‘Grazia’ certainly takes the cake for the most effective and innovative advert idea for a magazine. Simple though it may sound, using a drop-dead gorgeous model at the London Fashion Week as an advertising medium (apart from selling fashion trends, of course!) is something most people wouldn’t conceive. However, one cannot debate its potential to induce curiosity, capture attention and ultimately, sell the brand! Kudos to Tom Sillars for putting his money where the eyeballs are.

Ever wondered if the beach is indeed as pristine as you assume it to be? Well, if you trust Saatchi’s word, the golden sands are no less than a garbage bin, with contaminants as diverse as condoms, plastic and metal links. A trip to your favorite beach certainly carries the warning - ‘Contaminated Area - You could fall ill if you play here’. Shocked? Learn to live with it ‘coz that is precisely how our natural ambience is being abused by insensitive, yet overtly demanding creatures like us. Captured brilliantly through a thought-provoking creative by Saatchi and Saatchi, the deterioration of the environment is an issue of grave concern. It is high time we justify our presence in this delicate ecosystem.

Via:Kiwipulse

Expect the unexpected when men get physical in a game of Rugby, in the ‘Capital of Love’! Only, do not cringe at the sight of men smooching on the field to show who the better man is. BBDS & Fils has undoubtedly created an ad destined to garner viewer votes by the million. Hate the theme with all your might and condemn the outrageous ‘act of love’ on the field, but you just cannot take your eyes off, inarguably, one of the most interesting Rugby ads. Dismiss semantics to the trashcan and admire the creative for the smiles it advertently invokes. Three cheers for the Rugby World Cup!
Via:Adoholik

Making sense out of visuals can sometimes be energy-sapping. If you are baffled, take a look at these creatives developed for Nestle Kit-Kat. With a commendable advertising past, the last thing one would have expected from Nestle is an ad that solicits an IQ of 160+ to decipher the theme. Personally, I don’t see anything more than a cure for yapping wives, bosses and nagging bullies. Simplicity has, evidently, been compromised for ingenuity. However, what we have got here is a complete brain-teaser and certainly the most complicated ad for something as simple as a ‘Chocolate’. By the way, does chocolate enhance intelligence? Ask Nestle!

All you smokers - sit up and take note! The ashtray that you are dumping all your cigarette stubs into actually reflects the sorry state of your abused lungs. Breathing bags filled with fag butts is not a pleasing visual at all. However, it is all you need to communicate a very disturbing message - smoking kills! Saatchi & Saatchi has been deservingly successful in its thought-provoking visual designed for QUIT. If images of men with pocked eyes and jutting bones haven’t motivated you enough to give up the addiction, take a passing glance at this one. Reality does hit hard!

Via:Saatchi

Life as a call-girl isn’t easy and most prostitutes aren’t too happy with their profession. Well, that’s what we have always thought and would, perhaps, always assume unless we take Amanda Brooks as one of the ‘many’ exceptions. When most people are going ga-ga over their exotic hobbies such as biking, adventure, travel, etc. etc., there are some who choose to be passionate about Escort services. And a few of them actually go the whole distance, retire and create a tangible record of their ‘exciting’ lives. Amanda Brooks grew up fantasizing about this profession and eventually took it up. And she is quite certainly the person most women, who dare to be different, would take inspiration from and lead a life that sounds ‘like an interesting way to make a living’.

I have never seen any ad display that is as unusual as this one. A huge comb mounted on top of a network of cable mesh as if trying to disentangle the knots of wire. Nobody will miss the Rejoice message but isn’t it too risky to mount the hoarding on top of electric wires in an effort to give it a more real life combing look?

via: bp3

Body wash ads are always inviting but Lynx liquid shower gel has carried it a step further. ‘Get Dirty’ is not only explicit in its demand but what makes it different from other soap adverts is that the seductress in the ad is smeared with mud requiring some real good washing. Common soap ads show lots of lather on an otherwise clean body but Lynx chose to create its campaign in a genuine fashion.

via: fotopg

Define tongue in cheek! An ad with unintended pun that evokes giggles rather than smiles of appreciation. Strange, though, is the fact that the admakers ignored the obvious while preparing the copy. Or, was it an intentional effort to fish for eyeballs. We may never really know. Besides, how does it matter when you can tease the funny bone with a ‘picture perfect’? I’m heading straightaway to join the ‘me too’ gang.

Via:Adjoke

First impressions can often be deceptive. However, this time around, we prefer to take a positive standpoint. For people who view the Samsung ‘Express’ creative as just a weird reprise of Terminator/Robocop, the underlying theme makes little sense. Connoisseurs of art, on the other hand, would take exception to this thought. Samsung has adeptly proved that visuals can often make the difference between plain vanilla creatives and lip-smacking ads. ‘Express’ing doesn’t require an ostentatious effort. All you need to do is speak your heart and Samsung has done just that. Great going!

Via:Adsoftheworld

Shards of glass floating in the air after disintegrating from a bottle:not the most obvious of recipes for eye-catchy ads. For once, Absolut has proved us completely wrong. We term it the perfect cocktail of stunning visuals and a surreal theme. Believe it or not, 80% of the fluid in the broken bottle is for real - a revelation that blew our heads off. Throwing caution (and substance) to the winds, Absolut has conceived an absolut’e’ treat to our eyes through its ‘Dissection’ ad. We’d rather let the visuals feed your sartorial tastes. Watch it to experience visual brilliance at its zenith!

Via:Adweek

No advertisement can be more appealing than an interactive one. Toothpaste ads speak loads about shining white cavity free dentures but Perlodent chose to propagate the same words in a different way. What about the idea of devouring coke not worrying about oral care that is taken care of by Perlodent? It is not a bad idea to advertise toothpaste on a Coca Cola vending machine. Perlodent chose a noble place to display its ad.

via: fotopg