Adpunch

What do you expect to see at a campaign for a female lifestyle magazine which deals with subjects like gastronomy, beauty, culture, fashion and travel. Usually, the campaign may be served to you with spicy sensuous elements and some controversial gender observations. However this print campaign for Belgian female lifestyle magazine Feeling does not do that. The campaign is titled Take pleasure seriously

The campaign, developed by Happiness Brussels , consists of ads, each reflecting the major subjects handled by the magazine. So, one ad features a women travelling in Yak, which indicates Travel section. Another one shows woman hugging a squid, indicating gastronomy. ( an odd connection?)

The other two ads feature images of a woman mimicking a ballerina in an art gallery (art) and a woman soaking in a bath of chocolate (beauty).

CREDITS

Agency: Happiness Brussels

Creative manager: Karen Corrigan

Creative manager/director Gregory: Titeca

Account managers: Inez De Pooter and Vanessa Boddewyn

Concept providers: Naim Baddich, Patrick Glorieux and Philip Vandenberghe (head of copy), head of art Cecilia Azcarate and producer Caroline Marson.

Via: Inspiration room

Ragging is a serious offence, especially in India where shocking incidents, though not so frequently, are being reported from the college campuses. This print campaign for JWT Mindset, Hyderabad, instead of addressing the issue in a direct way, raises its voice through a whiff of black humor.

The copy reads- Presenting the raggers’ collection 2009.

The ads have mannequins with jail clothes, and it is named raggers’ collection. The apparent indication of the ads is that if you rag you will go to jail.

Remember the scared mannequins of Harvey Nichols.

Coincidence?

CREDITS

Advertising Agency: JWT Mindset, Hyderabad, India

Copywriters: Jitendra B. Lulla, Mark Samuel

Art Directors: Sudhakar E.

Creative Director: Mark Samuel

Photographer: Satya Prabhu

This is desirable. I mean, this camera, if I can take my photo without the help of others, is desirable. So I can be a Ulysses, a lonely Ulysses without his troops, and explore the faraway lands and proudly take my self portrait in different positions and upload it on social networking sites, and marvel reading the comments.

This print campaign, developed by Cheil, Thailand says- Easy self-portrait with Samsung Dual LCD PL100.

The campaign shows people who take their own photos. The ads indicate this thing by showing ‘mini-versions’ of themselves in their hand which holds the camera.

The concept is simple. The ads seem to have some slight execution flaws. As one of the AOW commenter indicates- why would you took a photograph at rome but not capture the background?

CREDITS

Advertising Agency: Cheil, Thailand

Creative Director: Aussanee Augsornnugul

Art Director: Phasu Chitrakorn

Copywriter: Vilasini Suwanmanee

Photographer: Saranuwat Thamniroth

via: Ads of the world

What is the connection between feeling like a star and having tinted windows? Nothing. We can’t find a remotely similarity. That’s why we will feel this print campaign for Dr Tint tinted windows as a forced one.

The print campaign developed by Bleublancrouge, Montréal, Canada, says- feel like a star.

The ads show people pressing adorably towards your windows, which will make YOU FEEL LIKE A STAR.

CREDITS

Advertising Agency: Bleublancrouge, Montréal, Canada

Creative Director: Gaëtan Namouric

Art Director: Frédéric Roux, Laurent Salles

Copywriter: Maxime Paiement

Photographer: Alain Desjean

Via: Scary Ideas

The Advertising Standards Authority (ASA) is all set to extent its guardianship to online advertising too , to control the erring ads. From March 1, 2011, online ads and marketing efforts will have to abide by the adverting rules and regulations by ASA.

Google has also agreed to sign up to the new system, reportedly. Besides, social networking sites like Twitter and Facebook too will be scrutinized by ASA.

We have seen several incidents in which this advertising watchdog made its important decisions, and it banned many inappropriate ads.

Read what ASA chairman Lord Chris Smith says: This significant extension of the ASA’s remit has the protection of children and consumers at its heart.

Protection of children and consumers-when it comes to online marketing efforts that will be the natural concern of the watchdog.

Via: Top News

We love to see agency self promo efforts, whether it’s about lopsided boobs or holy cows. Or even beheaded Santa at a Christmas time. The main reason for our interest in agency self promos are their brilliant/stupid humour . Most often them are different, and isn’t it a wonderful thing to see something different-good or bad-just for a change, eh?

Here is self-promo for the Brazilian agency Fields. The ad shows a fat man with big tummy trying hard to exercise. Fall, rise, and now stay up there.

Sounds easy- the copy reads. The man is in way represents the agency itself.

But the man, tired is back to he place he is supposed to be. Before his laptop. Because his sport is ’to create’’

Copy reads- Fall, rise, and now stay up there.
Sounds easy, but to win The Year’s Professional Awards we had to work very hard.Our sport is to create.

CREDITS

Advertising Agency: Fields Comunicação, Brasília, Brazil

Creative Directors: Pedro Henrique Garcia, Fernando Lopes

Art Director: Diego Vieira

Copywriter: Cainã Sumarello

Illustrator: Werley

Don’t follow the herd. Be different. Be a black sheep, if needed. But be different. This ad as part of the City of Nettuno shows a refreshing difference due to its slightly humorous creative approach and treatment.

The print ad, developed by Link, Anzio, Roma, Italy, shows how a herd of sheep having a ball using drugs. But, while they are celebrating, a ‘smart sheep’ with its chic look is staying away from the flock, smiling.

The copy reads- Get a dose of personality. Be different, say NO to drugs.

CREDITS

Advertising Agency: Link, Anzio, Roma, Italy

Creative Director: Hilde Capra

Art Director: Valerio Cicco

Photographer: Domenico Apruzzo

Via: Pixel pasta

Those things which have always been there, those things which we considered not to be talked about in public, are attaining slight glamorous image, thanks to the marketing efforts.It’s mone, honey. Let us talk about condoms, proudly. Let us talk about sanitary pads, instead of just saying ‘feminine hygiene’

Well, the latest contest from Kotex ‘tempts’ women to submit videos detailing their underwear drawers. The contest claims to help women discover their ‘panty personalities’. Its such a down-to-earth effort, or at least down.

Time to remember one of the 8 ways that helps women to get a pay raise.
Via: Beyond Madison Avenue

Aggressive strategies sometimes help brands to reap some rewards. But we have seen many examples in which many of such efforts end up with egg on their faces. The main thing is credibility. Being aggressive doesn’t mean that people will believe you always, or they will believe all the things you say to them.

Well, Anthony’s Pizza & Pasta is out with a campaign which features some billboards that take some indirect pokes at rival brands. The billboards specifically pokes fun at Domino’s and other mega-chains’ advertising.

One billboard says- We never had to change our recipe. Because it never sucked
Such mudslinging efforts, are they really needed? Or, are they really effective?

The campaign has been developed by Cultivator Advertising & Design.

Via: Adfreak

Another advertising campaign which indirectly promotes anorexia. Those babes truly do not make my temperature boil or make me stand agape.

This Spring 2010 campaign for Adore has been developed by Ceft and Company, New York, USA. The models are thin. More thin images after the jump.